THE REASON FOR THE SEARCH

Advantage Services Group initiated the search to appoint a COO who could take ownership of operational excellence across the platform and help transition ASG from a collection of successful businesses into a fully integrated, operationally driven organisation.

The business needed someone with genuine HVAC and home services experience who had already built and scaled multi-site operations, implemented best practices, improved EBITDA and successfully integrated acquired businesses.

Oscar was appointed as COO given his proven ability to lead at scale, standardise operations and develop high-performing teams across a growing home services platform.

THE PORTFOLIO COMPANY

Advantage Services Group is a growing residential HVAC, plumbing and electrical services platform

The business has completed 12+ acquisitions and has an ambitious plan to reach $350M in five years and $1B over the next ten years.

A key focus is integrating the existing businesses, standardising processes and creating a consistent operating model across the platform.

THE SEARCH REQUIREMENTS

The ideal candidate needed to demonstrate:

• Deep HVAC / home services experience
• Multi-site operational leadership
• Experience scaling and professionalising businesses
• Proven EBITDA improvement
• Strong process and KPI discipline
• Experience implementing standardised operating playbooks
• M&A integration experience
• Strong leadership and team-building capability
• Credibility with GMs and field teams
• Ability to operate as a strategic partner to the CEO

WHAT MADE OSCAR STAND OUT 

Oscar stood out as a proven home services operator who had already demonstrated the ability to scale businesses, improve profitability and standardise operations across multiple locations.

In his current role, Oscar has helped lead a division from $145M to $188M organically, with a projected run rate of $241M, while improving EBITDA from 16% to 21%.

Previously, at Bell Brothers, he helped grow revenue from $43M to $80M while increasing EBITDA from 14% to 20%.

He has also been heavily involved in M&A integration, leadership development, process standardisation and expanding service offerings across HVAC, plumbing and electrical.

Why He's a Great Fit

• Deep residential HVAC and home services experience
• Proven multi-site operational leadership
• Strong track record of revenue and EBITDA growth
• Experience standardising processes across multiple branches
• Hands-on M&A integration experience
• Proven ability to hire and develop leadership teams
• Strong KPI, accountability and performance culture
• Credibility with field teams and GMs
• Genuine understanding of the trades and customer experience
• Strong alignment with ASG's long-term, operationally focused growth strategy

WHY WE'RE BULLISH ON THIS APPOINTMENT

Oscar brings the operational experience ASG needs to execute its next phase of growth. He has already demonstrated that he can scale businesses, improve EBITDA, develop leaders and implement consistent operating practices without losing the culture of the underlying business.

Importantly, this is the natural next step in Oscar's career. Having successfully operated at divisional level across a significant multi-site platform, the COO position gives him the opportunity to take that experience and apply it across an entire home services platform.

We believe Oscar has the credibility, operational discipline and hands-on leadership style to become a key partner to David and help ASG build towards its long-term $1B ambition.

This was a high-confidence COO appointment for the platform.

Mohammed Vali, Principal, Raw Selection