THE REASON FOR THE SEARCH

Tree Care Partners needed a new General Manager to run two Wisconsin locations after multiple previous GMs failed to establish stability, culture, or performance. The sites had disparate cultures, declining crew capacity (from 5 down to 3 crews), and inconsistent leadership. The business required a proven operator who could unify both branches, rebuild culture, and lead a multi-site turnaround.

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THE PRIVATE EQUITY FIRM

Tree Care Partners is executing a multi-state arborist and residential tree care roll-up strategy supported by a Private Equity sponsor focused on buy-and-build platforms. With 12 companies acquired and integrated, the PE firm provides strategic oversight, operational structure, and capital while empowering local leadership to execute at the branch level. Their goal is to consolidate fragmented markets, professionalize operations, and drive organic and acquisitive growth.

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THE PORTFOLIO COMPANY

Tree Care Partners is a platform of arborist, pruning, removal, and plant healthcare organizations. The long-term plan is to merge two locations, requiring a GM capable of managing branch integration, leading crews, and institutionalizing operational standards.

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THE SEARCH REQUIREMENTS

• GM experience in tree care, landscaping, or arborist-led services

• Deep operational knowledge of crews, equipment, scheduling, pruning cycles & seasonality

• Full P&L leadership experience

• Ability to rebuild culture in “us vs them” environments

• Strong people leadership—credible with field crews and legacy owners

• Experience improving EBITDA through process, discipline, and capacity planning

• Ability to manage two sites and oversee a transitioning GM

• Hands-on leadership with a “show, don’t tell” operating style

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THOUGHTS ON THE CANDIDATE

Brendon is the ideal fit for Wisconsin, his profile aligns directly with the operational, cultural, and technical demands of this mandate.

He brings:

• True arborist and plant healthcare expertise, including disease management and subcontracting

• Leadership of multi-crew operations, hiring, field development, and equipment oversight

• Strong operational execution, capacity planning, budgeting, winter scheduling, cost control

• A proven record of driving significant revenue growth and improving margins

• Experience managing crews with diverse personalities and coaching young or inexperienced leaders

• Cultural leadership, Brendon is a steady, communicative, relationship-driven operator who builds trust quickly

• A people-first mindset that resonates with crews who value authenticity, competence, and visibility

This environment, merging two culturally different branches, rebuilding crews from 3 to 5+, managing legacy owner dynamics, and instilling accountability requires a leader with Brendon’s exact blend of operational strength, credibility, and emotional intelligence.

Tree Care Partners believes Brendon will bring stability, alignment, and growth to the Wisconsin region and evolve into a key leadership asset as the platform expands across the Midwest.

Mohammed Vali, Principal, Raw Selection