THE REASON FOR THE SEARCH

Following the formation of VEZA Manufacturing through the merger of four companies, the business inherited a sales team that lacked the required performance and market penetration. With ambitious plans to grow from $100M to $500M in revenue within five years, the company needed experienced, proactive Business Development Managers to drive new customer acquisition, particularly across underserved geographic territories.

THE PRIVATE EQUITY FIRM

Auxo Investment Partners

THE PORTFOLIO COMPANY

VEZA Manufacturing is a national provider of high-quality, custom-engineered manufacturing solutions, specializing in wire harnesses, cable assemblies, sub-assemblies, and full turnkey box builds. Formed in 2023 through the merger of Golden State Assembly, SOS Manufacturing, TACK Electronics, and Morgan Royce Industries, VEZA operates four manufacturing plants across California, Michigan, and Wisconsin.

The business serves high-spec sectors including aerospace, defense, medical, industrial vehicles, and advanced electronics. With capabilities ranging from micro wiring to high-voltage assemblies and certifications including ISO 9001, IPC-A-620, AS9100, and ITAR registration, VEZA is positioned as a trusted partner to OEMs and Tier 1 suppliers. The company combines scale, capacity (operating only one shift per plant), and deep industry expertise to support a significant growth plan via add-ons and organic expansion.

THE SEARCH REQUIREMENTS

• Proven ability to win new business in technical manufacturing

• Experience in wire, cable, or harness sales

• Sector familiarity: Aerospace, Medical, Electronics, or Industrial Vehicles

• Strong organizational and follow-up skills

• Effective use of CRM tools like Salesforce (preferred)

• Ability to build and manage OEM and Tier 1 supplier relationships

• Self-motivated and driven sales performers

CHALLENGES

The company was shifting from inherited, underperforming sales resources to a high-performance, growth-oriented team. Building new territories from the ground up and winning business in highly technical, regulated markets required strategic planning, market research, and persistence. The right candidates needed to work autonomously, manage long sales cycles, and translate VEZA’s value proposition into clear wins.

THOUGHTS ON THE CANDIDATE

The appointed Business Development Managers bring deep expertise and a proven track record across VEZA’s core markets. With over 10 years of sales experience, they have consistently won large accounts, each generating over $1M in annual revenue. Their ability to secure OEM partnerships, particularly in Aerospace, Defense, and Off-Highway sectors, aligns directly with VEZA’s customer base and strategic objectives. Each candidate has full solution sales experience, enabling them to manage complex cycles from technical scoping through to contract close.

Jack Burns, Principal, Raw Selection